The 1% event features authentic business owners taking the stage to narrate their paths to success. Their purpose is not to promote products but to offer guidance, aiming to assist others on their journey to success. Unlike gatherings with solely motivational speakers, this event showcases genuine individuals with thriving businesses.

• July 12th, 2025

• 320 5th Street, Peru, Illinois

Our objective is to ensure that 80% of the participants can attend our event without paying a penny. At-Risk youth, facing challenges such as fatherlessness, academic struggles, and poverty, are exempt from any attendance fees. Emphasizing our commitment to assisting those in dire need, our approach diverges from the conventional industry model. Sponsors play a crucial role in offsetting costs, and we offer limited tickets to individuals capable of contributing to our mission of "paying it forward."

While there is no specified dress code, we suggest adhering to a business casual attire for the occasion.

The event's purpose is to disrupt the typical formality of a business setting, challenging the stiffness and constant clock-watching. We envision creating an atmosphere akin to a concert, complete with music, flashing lights, and the potential for smoke cannons or sparklers on stage. The vibe will be casual and enjoyable, with speakers possibly using informal language. Our goal is to ensure a lively, memorable experience that not only changes lives but also leaves attendees eager to return for the next edition.